AUCKLAND, Today: The Attention Seeker has appointed The Optimisers as its AI search and discovery partner, bringing in support across Generative Engine Optimisation, Answer Engine Optimisation and Agentic SEO.
FEDERATION brings indie firepower to Wellington
WELLINGTON, Today: FEDERATION has opened a Wellington office and appointed Aaron White as Managing Partner, as the independent agency expands its footprint across Wellington, Auckland and Melbourne.
Arrivals & Departures: dentsu ANZ brings in Danica Bellchambers for top data and AI role
AUCKLAND, Today: dentsu ANZ has named Danica Bellchambers as its new Chief Data & Technology Officer, starting 11 May, as it sharpens its focus on using data, technology and AI to drive stronger client results.
Te Arikinui Pullman Auckland Airport appoints Moda
AUCKLAND, Today: Te Arikinui Pullman Auckland Airport has appointed hotel brand and marketing studio Moda to lead its marketing strategy and campaign development after a competitive tender.
NZ digital ad market grows 12% to reach $2.967 billion
AUCKLAND, Today: New Zealand’s digital ad market kept up its growth in 2025, rising 12% year on year to hit $2.967 billion[1], with Video surging ahead and Search continuing to deliver strong results.
Beyond Creative: How AI is Revolutionising Agency Operations
AUCKLAND, Today: Imagine AI as the invisible wind beneath our sails. While the industry marvels at AI’s creative applications, a subtler shift is reshaping how agencies work, think, and deliver for clients.
Motion Sickness named Spikes Asia Independent Agency of the Year
SINGAPORE, Today: Motion Sickness has been named Independent Agency of the Year at the 2026 Spikes Asia Awards, capping off a standout night that also delivered the Grand Prix for Good.
VAST highlights growing power of regional digital billboards
AUCKLAND, Today: VAST Billboards has released new research showing nearly three in four regional New Zealanders take action after seeing a digital billboard ad, highlighting the growing performance role out-of-home is playing outside the main centres.
Arrivals & Departures: Thrive taps former DDB global chairman Marty O’Halloran
SYDNEY / AUCKLAND, Today: Marty O’Halloran, former Global Chairman of DDB Worldwide, has joined Thrive PR and Communications AU/NZ in a strategic advisory role, marking a significant step in the agency’s next phase of growth.
Are Media leads across print and digital in New Zealand
AUCKLAND, Today: Are Media New Zealand has reinforced its leadership in the local publishing market, with the latest Nielsen readership survey confirming the strength and scale of its portfolio across the country’s leading magazine categories.
