AUCKLAND, Today: BigAds has launched its AI-powered Agentic Planner in New Zealand, adding a new capability to its Bud HyperLocal platform aimed at making omnichannel digital campaign planning and activation much faster and easier.

AUCKLAND, Today: Entries are now open for the YouTube NZ Marketing Awards, giving marketers across Aotearoa the chance to put their best work forward and show the impact they’ve made.

AUCKLAND, Today: Huggies is leaning into every parent’s worst nightmare with a new campaign designed to show just how much confidence it has in its nappy’s blowout protection.

AUCKLAND, Today: Kane Williamson has launched Cover, a new sports protection brand aimed at lifting the standard of protective gear in cricket and other high-impact sports, after a painful early career moment exposed a gap in the market.

SYDNEY, Today: TRA’s Australian business is continuing its strong growth, marked by a run of senior promotions and a move into a new Sydney headquarters.

AUCKLAND, Today: The Marketing Club is taking Marketers Day across the Tasman in 2026, with the community-led marketing festival set to land in both Sydney and Auckland this May.

AUCKLAND, Today: Special has promoted Jolene D’Souza to Head of Strategy, New Zealand, further strengthening its national strategy leadership team.

AUCKLAND, Today: SHOWPONI has been appointed to handle strategic PR and integrated brand activity for JW Marriott Auckland across New Zealand and Australia, as the hotel builds on recent growth, fresh recognition and strong momentum in the luxury travel space.

AUCKLAND, Today: Trade Me is saying goodbye to success fees for casual sellers, and a group of agencies has teamed up to mark the moment with a new campaign called Goodbye, Things.