AUCKLAND, Today: Bendon is back with a fresh take on its Bra Better platform, teaming up with indie agency YS to launch No Woman Is One Woman, a campaign celebrating women as layered, evolving and never one-dimensional.

AUCKLAND, Today: Publicis Groupe ANZ is rolling out Le Truc, a new creative collective built for ambitious, multidisciplinary projects that stretch beyond traditional agency structures and work alongside its agencies across the region.

AUCKLAND, Today: Laneway Festival 2026 fans had more than music to chase, with Westpac NZ, Saatchi & Saatchi NZ and Spark Foundry NZ launching Laneway Loot, an immersive campaign built to reward die-hard fans who know every lyric, queue early and live for live shows.

AUCKLAND, Today: Multiplied is heading offshore for the first time, setting up shop in Sydney and bringing in seasoned agency leader Alex Edwards as partner to run the new operation.

AUCKLAND, Today: Retail media player VMO just secured exclusive media rights across Dress Smart centres nationwide, expanding its fast-growing network and locking in two of New Zealand’s best-known outlet shopping destinations.

WELLINGTON, Today: VML’s Wellington office has refreshed its leadership team, bringing in Daine Kingma as Managing Partner, Jemma Titheridge as Head of Strategy, and promoting Kate Thomson to Head of Media.

AUCKLAND, Today: Airwallex has inked a multi-year deal with Super Rugby’s Blues, linking two performance-driven teams focused on innovation, precision and excellence.

AUCKLAND, Today: Chocolate fans, heads up. Whittaker’s Banana Caramel 250g block is making a comeback after flying off shelves last year in record time.

QUICK UPDATE: It’s been a tough personal week for me, as my stepbrother sadly passed away, and it’s taken time to process.

AUCKLAND, Today: Fresh capital is fuelling Contented’s next chapter, with the Christchurch AI startup closing a $4.1 million seed round to scale its conversation-to-insight platform globally.