AUCKLAND, Today: Kiwi dairy just entered the fantasy sports arena with Meadow Fresh Fantasy Herd, believed to be the world’s first fantasy league powered by real cows.
Salomon opens new chapter with innovation-led platform
AUCKLAND, Today: SALOMON is rolling out its latest global brand push, Shaping New Futures, positioning innovation as the cultural engine driving how the brand shapes sport, influences style, and builds a modern mountain sport mindset.
The Marketing Club expands opportunity with Art of the Possible
AUCKLAND, Today: Senior marketers across Australasia are getting a new pathway to meaningful work, with The Marketing Club partnering with Art of the Possible, a fractional consultancy operating across New Zealand and Australia.
Fitness First takes workouts into everyday spaces
SYDNEY, Today: Fitness First Australia has launched its first major brand campaign since appointing Leo Australia, rolling out ‘Let’s Put Fitness First’ to encourage more everyday movement nationwide.
Retail giants dominate Australia’s ad spend rankings
SYDNEY, Today: Nielsen’s 2025 ad spend snapshot puts Harvey Norman at the top of Australia’s advertiser rankings, with retail and big consumer brands again filling most Top 20 spots as competition for attention ramped up across a fast-changing media landscape.
Mitre 10 Club Discount Days shortlisted for global loyalty awards
AUCKLAND, Today: Mitre 10 Club’s Discount Days, created with loyalty specialists Quantum Jump, has been named a finalist in two major global loyalty award programmes this week.
Arrivals & Departures: misterwolf strengthens leadership with Susie Darling
AUCKLAND, Today: Independent creative agency misterwolf has appointed Susie Darling as Partner and General Manager, building on a record 2025 and marking the next phase of growth as the agency approaches its second decade.
Arrivals & Departures: Dentsu taps Nikki McKelvie to lead creative in Aotearoa
AUCKLAND, Today: Dentsu has named Nikki McKelvie as Managing Director of Dentsu Creative Aotearoa, tasking her with leading the creative practice and building on strong momentum as the business continues to grow its client portfolio.
Arrivals & Departures: Neil Marolia joins AIA NZ as Head of Brand & Marketing
AUCKLAND, Today: AIA NZ has appointed Neil Marolia as Head of Brand & Marketing, starting 9 January 2026, bringing deep local and global brand experience to the leadership team.
Star Insure leans into car obsession with bold new campaign
AUCKLAND, Today: Breaking from category sameness, Kiwi specialist insurer Star Insure has teamed up with creative agency Caretakers on a bold new campaign celebrating the obsessive side of car culture.
